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Rebecca Saeger

Executive Vice President and Chief Marketing Officer

Rebecca Saeger is responsible for Schwab's advertising and brand management, marketing communications, public relations, media planning and buying, sponsorships, and database and relationship marketing. Saeger has direct accountability for both firm-wide and enterprise specific marketing activities.

 

Prior to joining Schwab in 2004, Saeger was a member of the executive management committee at Visa USA, where she was responsible for marketing and led efforts behind Visa's fastest growing consumer product, the Visa Check Card. Previously, Saeger worked at Foote, Cone & Belding, where she led national marketing campaigns for major brands such as Pillsbury and Janus Funds. Prior to that, Saeger launched new products and international advertising campaigns at Ogilvy & Mather for clients American Express and Unilever.

 

Saeger serves on the board of directors as vice chair of the Association of National Advertisers. She is also a member of the World Congress of Sports advisory board and the marketing committee of the San Francisco Symphony.

 

Saeger earned a bachelor's degree from Muhlenberg College and her Master of Business Administration degree from the Wharton School at University of Pennsylvania.