Talk to Chuck
Schwab worked with ad agency Euro RSCG Worldwide-New York to create the Talk to Chuck™ campaign. The campaign has now been in market since the fall of 2005. The recent introduction of “Investors Rule” to the campaign serves as a call to arms for investors to demand better from investment firms.
Unique to the Talk to Chuck campaign is the rotoscoping animation technique used in the television. Each TV ad is filmed in live action using real people and then digitally animated. Talk to Chuck advertising can be seen across a wide variety of media placements including TV, print, online and out-of-home.
The campaign has won numerous awards, including accolates from The Journal of Financial Advertising for best ad campaign in the brokerage category and best in show for financial services advertising. In 2007, the campaign won the Grand Ogilvy Award in the ARF David Ogilvy Awards. Schwab was cited as "the best of the best" for successfully utilizing research to produce an ad campaign that achieves exceptional business results.